I’m Mark Smith

A senior brand marketing and communications leader with experience of building brands internally and externally on a global scale.

I’ve led significant brand strategy development, employee engagement and communication programmes across a number of sectors for organisations such as Barclaycard, BP, EY, Saudia Airlines, UBS and Vodafone.

I’m known best for developing brand and engagement strategy, and translating it into meaningful employee and customer interactions.

Recent projects

SalterBaxter – RFP and pitching for a brand development for a division of the United Nations

Informa – Transforming the Internal Communications function and planning process

Informa – Managing the brand migration for a £1.2bn acquisition

EY – Developing an internal ‘People Story’ to underpin engagement communications

BlueLine Rentals – Employee Value Proposition to drive recruitment during a significant period of business growth

Blog

Posted on

A tale of customer experience and how Sir Bob’s Geldof’s luggage squashed my Luxemburgerli

A few years ago, I traveled extensively for business. I was helping the Swiss bank, UBS, work through their brand, reputation and behaviour issues following the great banking scandals of 2007–2011. I was flying back and forth to Zurich, Hong Kong and other financial centres on a regular basis. And experiencing, the ‘joys’ of business …

Continue reading “A tale of customer experience and how Sir Bob’s Geldof’s luggage squashed my Luxemburgerli”

Posted on

Introducing our new range of brand workshops

I’m very proud to have been working with south-coast agency, Buzzword Creative, on developing, and bringing to market, a new range of brand and marketing workshops. Fully hands-on and very practical, they’re aimed at giving you a kick-start in solving business problems. Here’s the article that introduced them… Introducing our new range of workshops How …

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How I can help

Branding, Engagement and Communications

I take on contract, freelance and project consultancy based work. Either at your premises or remote working. Services include:

  • Research: Interviews, workshops and insights
  • Brand strategy: Purpose, positioning, naming and architecture.
  • Engagement: Employee and stakeholder programmes, planning and activation
  • Communications: Internal and external
  • Marketing leadership: Team creation, systems and management

I also partner with a wider network of consultants and designers, allowing visual identity, digital development and campaigns.

Sector experience

  • Banking and Financial Services:
    • Aviva, Barclays, Barclaycard, Candover Investments, Nex Group (previously ICAP), Octopus, Riverstone, Old Mutual, UBS
  • Business Information and Media:
    • Informa (including Datamonitor, Lloyd’s List, Ovum and Scrip)
  • Business and Professional Services:
    • DNV-GL, EY, KPMG
  • Engineering, Industrial and Construction:
    • BlueLine Rental, GE Oil & Gas, Lafarge-Holcim, Linde-BOC
  • Government:
    • Apprenticeships, Department for Education, Department for Work and Pensions, Further Education Reputation Strategy Group, Learning and Skills Council, National Skills Academies
  • Oil and Gas:
    • BP
  • Retail:
    • Argos, Mothercare
  • Technology and Telecomms:
    • Airtel, Thinktank, UPC, Vodafone
  • Utilities:
    • Octopus Energy
  • Travel, Transport and Tourism:
    • Intercontinental Hotels Group, Saudia Airlines

Contact

You can reach me at mark@brandmarked.co.uk